e-book Leisure Marketing: A Global Perspective

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Leisure Marketing: A Global Perspective | University of Portsmouth

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Leisure marketing : a global perspective

A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:. This book combines real world experience with a solid theoretical framework.

It is essential reading for anyone studying, teaching or working in marketing in the leisure industry. We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

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