e-book The NEW Outreach: Doing Good the Better Way: An ABC Planning Guide

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Keep in mind that this kind of referral network is a two-way street. You can also make a reciprocal offer of referring your residents in the case of the apartment manager or customers in the case of the bank manager to businesses who respond in kind. By establishing connections with local businesses that are not direct competitors with but whom you share a target audience, you can create a rapport and relationship that will in turn boost prospective referrals. When designing your outreach marketing program, selecting the right products is paramount to success. The items must be high quality because you want your brand to be properly represented and positioned.

And you want those in your referral network to feel good about offering the items to their customers. Sure, there are some universal items such as pens that work in just about any situation. But you can also tailor the items so they make sense for the type of companies you seek out. While pens are universal and can be incorporated into just about any kind of outreach marketing program, we love using them for restaurants as described above.

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Since most people pay with plastic these days, you can be sure your brand will be seen repeatedly as the pens are used. The Macaw is our new fave pen. It has a sleek modern style with a translucent barrel—accented with a sculpted rubber grip for writing comfort and control—and is customized via one-color imprint. Functions at the Chamber of Commerce are great places to introduce yourself in a more meaningful way than simply handing out business cards.

Get creative—and be memorable—by using a full-color microfiber cleaning cloth packaged in a vinyl pouch as a way to deliver your business card. If your target audience includes pet lovers, then vets, dog groomers and pet daycare centers would be a perfect place for a counter mat that includes a calendar and your company info. You could also supply dog food scoops they could give out to their clientele. And as mentioned in the examples above, you could create an on-going program of refilling an apothecary jar with candy for humans or treats for dogs.

It further shares important dates such as fundraisers, open houses and tutor training events. It contains easy-to-find and plain language program information for students, volunteers and community members, as well as literacy facts, current events and even quotes from students. Note the appealing lay-out and pictures as well. Five stars! In addition to local promotions, it is valuable to consider the promotional campaigns and resources of regional, provincial and national literacy organizations.

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Organizations such as ABC Life Literacy have a wide variety of useful promotional materials and campaigns. Be sure to contact them for information. Family Literacy Day is held every year on January 27 th. This is a wonderful promotional opportunity for both family literacy and adult literacy programs.

It is a national initiative created by ABC Life Literacy that promotes the importance of reading and learning together as a family.

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At the community level, special activities are being planned to promote literacy and life-long learning and to celebrate local literacy achievements. AlphaPlus Centre is a provincial organization that provides access to online information and resources for the Ontario Literacy Community. Community Literacy of Ontario hopes this module has been useful to you.

We hope we have provided you with some insights on why potential learners may not be enrolling in your literacy agency. As well, CLO hopes it has shared useful strategies and promotional activities to attract those reluctant learners.


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In closing, we will leave the last word to an adult learner in an Ontario community literacy agency:. Slogans Creating a catchy slogan that will help people in your community to remember your organization in a positive way can be a very useful promotional tool. There are many online guides that give sound advice on website design. Linking with Regional, Provincial and National Literacy Promotions In addition to local promotions, it is valuable to consider the promotional campaigns and resources of regional, provincial and national literacy organizations.

AlphaPlus Centre AlphaPlus Centre is a provincial organization that provides access to online information and resources for the Ontario Literacy Community. Questions and Activities for Reflection What words or phrases would you like adult students or your community to associate with your literacy agency? When was the last time your recruitment and promotional materials were reviewed and updated?

Penalties are based on violation type.

OSHA may cite the following violations and propose the following penalties:. Ask the class if they can think of an example of:. Appeals process Employers and workers each have rights to disagree with or appeal parts of an OSHA citation.

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Workers and their representatives may request an informal conference with OSHA to discuss the inspection, citations, penalties or a notice of contest if filed by the employer. Workers may also contest the abatement time for any violation and an employer's petition for modification of abatement PMA , but they cannot contest citations or penalties.

If you, as a worker, plan to contest an abatement time, you should provide information to support your position.

The employer has more rights than workers related to citations. Employers may request an informal conference with OSHA to discuss the case. They can also reach a settlement agreement with OSHA that adjusts citations and penalties in order to avoid prolonged legal disputes. An administrative law judge decides the case. Both workers and the employer have the right to participate in the hearing and request a further review of the judge's decision by the commission.

Employers have the right to request an extension of time for an abatement date if they cannot meet the time stated on the citation for a cited item. This is called a petition for modification of abatement, or PMA If a violation or abatement date is contested by the employer, the situation does not have to be fixed until there is a final legal order. If only the penalty is contested, the violation must be fixed by the date in the citation.

Detailed Content for Topic 6: A. Some sources are:. If you have internet access, you will find that the OSHA website has a lot of safety and health information and links to resources that can help you. For example, from the Home Page, you can:. If time permits, show how to conduct a search on a safety and health topic or hazard. For example, if you put "Lead" in the Search Box, you get results including the standards in General Industry and Construction, as well as Safety and Health Topics pages and a publication on lead exposure in construction.

NIOSH can be a great resource for workers.

Outreach Resources and Tools | Literacy Basics

A worker can request an HHE if he or she is currently an employee at the workplace of concern and has the signatures of two other workers. Other resources that can help you get information on safety and health concerns include:. A representative can also be an attorney or any person acting in a bona fide representative capacity, such as clergy, social workers, spouses, government officials and nonprofit groups. Completing the complaint form Highlight the following about the complaint form prior to the Small Group Activity:.

Session Summary During this session, you have been introduced to basic information about your safety and health at work. We have covered:. The following sessions will provide training on how you can recognize specific hazards in your workplace or worksite. Thank participants for their time, attention, and involvement in the session. MSDS formats will vary depending on the product's manufacturer. Use the following scenario to determine what information should be put on an OSHA complaint form.

Is any additional information needed? Important information is bolded: You have worked at Ben Brothers Woodworking for 8 years as a janitor. The company makes and refinishes office furniture. You usually work the second shift , but come in early sometimes. You and at least 3 of your co-workers have been getting headaches when you are working in the warehouse and the propane-operated forklift is running. You have had headaches over the past two months, at least twice a week.

The forklift operator told you that there are a lot of problems with the forklift and it needs to be replaced. You reported your headaches to your supervisor. She told you to go outside until you felt better and that there was nothing more she could do. You did some research and found out that exposure to propane in a confined, unventilated area can cause headaches, dizziness, difficulty breathing and unconsciousness.

There is no monitoring of the air in the warehouse.